Unique Serving Platter 独特的服务盘

As a restaurant owner, you must give value to keep current customers and gain new ones.作为一个餐厅的东主，您必须给予的价值，保持现有客户，并取得新的。 Competition in the restaurant business is stiff.竞争中，餐饮业是激烈。 Learn how you can profit from a new menu design.可以了解到如何利润从一个新的菜单设计。 A good menu design can boost sales by ten to twenty percent in one month!一个良好的菜单设计可以刺激销售，由10到20 ％ ，在一个月！ Assess your customer base.评估您的客户基础。 Are you in tune with their lifestyle and what attracts them to visit your restaurant?你是否在符合他们的生活方式和什么吸引了他们访问您的餐厅？ Restaurant dining is theater, after all, and menu design is an important aspect of the diners’ experience.餐厅用餐是战区，毕竟，和菜单的设计是一个重要的方面的diners '的经验。

Take a critical look at your current menu design.采取的一个关键看您当前的菜单设计。 Perhaps you’ve felt comfortable with it, but the design is dated.也许您感觉舒服，但设计是不合时宜。 Give it a face lift with a new menu design.给它一个升降机面对一个新的菜单设计。 Monitor food trends to keep your menu “fresh”.监测食品的趋势，让您的菜单上的“新鲜” 。 For example, fatty foods are out, heart healthy is in, “energy” drinks are popular and juice smoothies are healthy and appealing across age markets.举例来说，不饱和脂肪酸的食物，健康的心脏是在“能源”饮料很受欢迎和果汁smoothies是健康的，并呼吁全国年龄的市场。 Target your market and consider changes to your menu that will bring new customers.您的目标市场，并考虑更改您的菜单，将带来新的客户。

The visual impact of your menu design is more important than you may realize.视觉的影响，您的菜单的设计，更重要的，比您可能会实现。 The 8 ½ x 11 format in a menu folder lends weight to the presentation. 8 ½ × 11格式，在菜单中文件夹出重量，以简报。 The cover should contain your logo or a graphic fitting your theme, centered with the name of your restaurant above and your address, hours and phone below.封面应该包含您的徽标或图形拟合您的主题，为本，与您想要的名称餐厅以上您的地址，营业时间和电话下面。 If you offer online ordering, include that information as well.如果您提供在线订购，包括信息，以及。 A picture of a menu item, positioned to the right on a right hand page draws the eye of the customer, and produces more sales for that item.一张图片的菜单项，处于有利的位置，正确的就一右手页提请眼睛的客户，并产生更多的销售，为这一项目。 You’d do well to picture some of your best and high profit dishes.您要做好图片您的一些最好的和高利润的菜肴。 Use the small insert sleeves to advertise your daily specials or soup of the day.使用小插入袖筒宣传您的每日特价或汤的一天。 The sleeve sets the item apart and also makes it seem, well, special.套筒套的项目，除了也使得它看来，那么特别。

Choose fonts and colors to suit your restaurants’ style.选择字体和颜色，以适合您的饮食风格。 Think of your menu as a picture book of your restaurant.认为您的菜单上作为一个图画书您的餐厅。 When you convey quality in your menu design, your customer perceives value and has a positive expectation even before the food arrives.当您转达的质量在您的菜单设计，您的客户感觉的价值和产生了积极的期望，即使在食品抵达。 Good copy in your food descriptions can make your customers salivate because it sounds so good.良好的副本在您的食物说明，可以让您的客户垂涎三尺，因为它听起来那么好。 Again, increased sales are yours.再次，销售上升是你的。 Take a simple hamburger.采取一个简单的汉堡包。 Read two descriptions:经过两个特点：

Bacon Burger: served with lettuce, tomatoes and onion.培根汉堡：服务与莴苣，蕃茄和洋葱。 Your choice of fries or coleslaw.您所选择的薯条或凉拌卷心菜。

Our Famous Bacon Burger: Grilled and piled high with bacon, Spanish onions, cheddar, garden tomatoes and crisp lettuce.我们著名的培根汉堡：烤肉和堆高与培根，西班牙语洋葱，干酪，花园番茄和生菜脆。 Our own barbecue sauce dresses the bun, fit for a king.自己的烧烤酱衫裙的尿素氮，适合一景。 Choose fries or coleslaw.选择薯条或凉拌卷心菜。

Of course, your food has to measure up, but you can see that copy matters.当然，您的食物来衡量，但你可以看到复制的事宜。

Order a “take one” downsized tri-fold duplicate of your new menu design.为了一个“一”缩小三倍，重复您的新菜单的设计。 Place near the register and entry.附近的选民登记册及入境。 This is low cost advertising and keeps you in your customers mind after they’ve gone home.这是低成本的广告让您随时掌握在您的顾客心目中后，他们已经回家。 There are design firms specializing in menu design.有设计公司，专门在菜单的设计。 When you’ve sketched out your new look, give one of these pros a call.当您勾画出您的新面貌，让其中的利弊，一个来电。 A thoughtfully designed menu pays. 1 ，巧妙地设计菜单自付。

The Carter family is one of the most important groups in the history of country and old time music.卡特家庭是其中一个最重要的群体，在历史的国家和旧的音乐时间。 It is a popular belief that bluegrass traces back as far as Bill Monroe and farther, but it actually goes all of the way back to the music of the Carter Family, and before that goes all of the way back to Ireland.这是一个普遍认为，早熟禾追溯据条例草案梦露远，但实际上所有的方式回到音乐卡特的家庭，和之前云所有的方式回到爱尔兰。 Many of the most important songs found the origin of their popularity in the renditions done by this famous country family, and so for anyone who likes country, bluegrass, or old time music, this is definitely the place to start.许多最重要的歌曲，发现原产地的受欢迎程度，在演绎所做的这个著名的国家，家庭，所以对任何人谁喜欢的国家，早熟禾，或旧的时间音乐，这是绝对的地方开始。

As a member of the Carter family tree, I am proud to be able to trace my lineage back to this awesome and talented family.作为一个成员，卡特的家谱，我很荣幸能追查我的天堂回到这个可怕和人才的家庭。 It does not really seem like it is right to take their accomplishments as my own, but still, since I have discovered that I am a member of this line, it is hard not to feel something for it.它并不真的好像是有权采取他们的成就，作为我自己，但仍，因为我发现我的成员，这条线，这是很难不觉得一些事情。 It just is really an incredible feeling to know that, while other people’s grandparents were working hard in whatever their chosen trade, mine were able to make a living and become enduring legends, off of their beautiful singing and playing.只是，实在是令人难以置信的感觉知道，而其他人的祖父母努力工作，无论在自己选择的贸易，矿井能够做出的生活，并成为不朽的传说，关闭他们的美丽的歌唱和演奏。 There are not too many people who can really make that claim, and I am proud to be one of the proud few who can.有没有人太多，谁真能作出这样的索赔，以及我很自豪地之一，骄傲的数谁可以。 The Carter family are really an amazing part of American culture and in my daily life, I do my best to try to carry on their legacy in what little ways that I can.卡特的家庭实在是一个了不起的一部分，美国文化和美国在我的日常生活，我尽我所能，设法进行他们的遗产是什么小的方式，我可以。 It is not always too much, but I have begun singing down at the local coffee shop, trying to make something of my own little melodies.它并非总是太多，但我已开始歌唱下来，在地方，咖啡馆里，努力使一些我自己的小旋律。 Doing what you can, as my mother always used to say, is the most important thing.做什么，您可以，因为我妈妈常使用的，也就是说，是最重要的事。

Of course, if you have never listened to Carter family recordings, they may just sound a little bit strange to you.当然，如果你从来没有听过卡特家庭录音，他们可能只是声音有点怪你。 They are, after all, some pretty old music and so you should probably take your time to get to listen to them with older ears before passing judgment.他们，毕竟一些漂亮的旧音乐和因此您应该可能采取您的时间去听取他们与老年人的耳朵前通过的判断。 Times have changed and that can make it hard to really listen to old music with an open ear, but I think that it is always worth trying to.时移势易，可以使难以真正听取岁的音乐与一个开放的耳朵，但我认为这是永远都值得尝试。 You should think how much you could gain from it.你应该相信多少可以从中获益。 It might enrich your life.它可能是丰富您的生活。