Help Them Eat More With Menu Design 帮助他们吃更多的与菜单设计
As a restaurant owner, you must give value to keep current customers and gain new ones.作为一个餐厅的东主,您必须给予的价值,保持现有客户,并取得新的。 Competition in the restaurant business is stiff.竞争中,餐饮业是激烈。 Learn how you can profit from a new menu design.可以了解到如何利润从一个新的菜单设计。 A good menu design can boost sales by ten to twenty percent in one month!一个良好的菜单设计可以刺激销售,由10到20 % ,在一个月! Assess your customer base.评估您的客户基础。 Are you in tune with their lifestyle and what attracts them to visit your restaurant?你是否在符合他们的生活方式和什么吸引了他们访问您的餐厅? Restaurant dining is theater, after all, and menu design is an important aspect of the diners’ experience.餐厅用餐是战区,毕竟,和菜单的设计是一个重要的方面的diners '的经验。
Take a critical look at your current menu design.采取的一个关键看您当前的菜单设计。 Perhaps you’ve felt comfortable with it, but the design is dated.也许您感觉舒服,但设计是不合时宜。 Give it a face lift with a new menu design.给它一个升降机面对一个新的菜单设计。 Monitor food trends to keep your menu “fresh”.监测食品的趋势,让您的菜单上的“新鲜” 。 For example, fatty foods are out, heart healthy is in, “energy” drinks are popular and juice smoothies are healthy and appealing across age markets.举例来说,不饱和脂肪酸的食物,健康的心脏是在“能源”饮料很受欢迎和果汁smoothies是健康的,并呼吁全国年龄的市场。 Target your market and consider changes to your menu that will bring new customers.您的目标市场,并考虑更改您的菜单,将带来新的客户。
The visual impact of your menu design is more important than you may realize.视觉的影响,您的菜单的设计,更重要的,比您可能会实现。 The 8 ½ x 11 format in a menu folder lends weight to the presentation. 8 ½ × 11格式,在菜单中文件夹出重量,以简报。 The cover should contain your logo or a graphic fitting your theme, centered with the name of your restaurant above and your address, hours and phone below.封面应该包含您的徽标或图形拟合您的主题,为本,与您想要的名称餐厅以上您的地址,营业时间和电话下面。 If you offer online ordering, include that information as well.如果您提供在线订购,包括信息,以及。 A picture of a menu item, positioned to the right on a right hand page draws the eye of the customer, and produces more sales for that item.一张图片的菜单项,处于有利的位置,正确的就一右手页提请眼睛的客户,并产生更多的销售,为这一项目。 You’d do well to picture some of your best and high profit dishes.您要做好图片您的一些最好的和高利润的菜肴。 Use the small insert sleeves to advertise your daily specials or soup of the day.使用小插入袖筒宣传您的每日特价或汤的一天。 The sleeve sets the item apart and also makes it seem, well, special.套筒套的项目,除了也使得它看来,那么特别。
Choose fonts and colors to suit your restaurants’ style.选择字体和颜色,以适合您的饮食风格。 Think of your menu as a picture book of your restaurant.认为您的菜单上作为一个图画书您的餐厅。 When you convey quality in your menu design, your customer perceives value and has a positive expectation even before the food arrives.当您转达的质量在您的菜单设计,您的客户感觉的价值和产生了积极的期望,即使在食品抵达。 Good copy in your food descriptions can make your customers salivate because it sounds so good.良好的副本在您的食物说明,可以让您的客户垂涎三尺,因为它听起来那么好。 Again, increased sales are yours.再次,销售上升是你的。 Take a simple hamburger.采取一个简单的汉堡包。 Read two descriptions:经过两个特点:
Bacon Burger: served with lettuce, tomatoes and onion.培根汉堡:服务与莴苣,蕃茄和洋葱。 Your choice of fries or coleslaw.您所选择的薯条或凉拌卷心菜。
Our Famous Bacon Burger: Grilled and piled high with bacon, Spanish onions, cheddar, garden tomatoes and crisp lettuce.我们著名的培根汉堡:烤肉和堆高与培根,西班牙语洋葱,干酪,花园番茄和生菜脆。 Our own barbecue sauce dresses the bun, fit for a king.自己的烧烤酱衫裙的尿素氮,适合一景。 Choose fries or coleslaw.选择薯条或凉拌卷心菜。
Of course, your food has to measure up, but you can see that copy matters.当然,您的食物来衡量,但你可以看到复制的事宜。
Order a “take one” downsized tri-fold duplicate of your new menu design.为了一个“一”缩小三倍,重复您的新菜单的设计。 Place near the register and entry.附近的选民登记册及入境。 This is low cost advertising and keeps you in your customers mind after they’ve gone home.这是低成本的广告让您随时掌握在您的顾客心目中后,他们已经回家。 There are design firms specializing in menu design.有设计公司,专门在菜单的设计。 When you’ve sketched out your new look, give one of these pros a call.当您勾画出您的新面貌,让其中的利弊,一个来电。 A thoughtfully designed menu pays. 1 ,巧妙地设计菜单自付。
