Unique Serving Platter 獨特的服務盤

As a restaurant owner, you must give value to keep current customers and gain new ones.作為一個餐廳的東主，您必須給予的價值，保持現有客戶，並取得新的。 Competition in the restaurant business is stiff.競爭中，餐飲業是激烈。 Learn how you can profit from a new menu design.可以了解到如何利潤從一個新的菜單設計。 A good menu design can boost sales by ten to twenty percent in one month!一個良好的菜單設計可以刺激銷售，由10到20 ％ ，在一個月！ Assess your customer base.評估您的客戶基礎。 Are you in tune with their lifestyle and what attracts them to visit your restaurant?你是否在符合他們的生活方式和什麼吸引了他們訪問您的餐廳？ Restaurant dining is theater, after all, and menu design is an important aspect of the diners’ experience.餐廳用餐是戰區，畢竟，和菜單的設計是一個重要的方面的diners '的經驗。

Take a critical look at your current menu design.採取的一個關鍵看您當前的菜單設計。 Perhaps you’ve felt comfortable with it, but the design is dated.也許您感覺舒服，但設計是不合時宜。 Give it a face lift with a new menu design.給它一個面對電梯一個新的菜單設計。 Monitor food trends to keep your menu “fresh”.監測食品的趨勢，讓您的菜單上的“新鮮” 。 For example, fatty foods are out, heart healthy is in, “energy” drinks are popular and juice smoothies are healthy and appealing across age markets.舉例來說，不飽和脂肪酸的食物，健康的心臟是在“能源”飲料很受歡迎和果汁smoothies是健康的，並呼籲全國年齡的市場。 Target your market and consider changes to your menu that will bring new customers.您的目標市場，並考慮更改您的菜單，將帶來新的客戶。

The visual impact of your menu design is more important than you may realize.視覺的影響，您的菜單的設計，更重要的，比您可能會實現。 The 8 ½ x 11 format in a menu folder lends weight to the presentation. 8 ½ × 11格式，在菜單中文件夾出重量，以簡報。 The cover should contain your logo or a graphic fitting your theme, centered with the name of your restaurant above and your address, hours and phone below.封面應該包含您的徽標或圖形擬合您的主題，為本，與您想要的名稱餐廳以上您的地址，營業時間和電話下面。 If you offer online ordering, include that information as well.如果您提供在線訂購，包括信息，以及。 A picture of a menu item, positioned to the right on a right hand page draws the eye of the customer, and produces more sales for that item.一張圖片的菜單項，處於有利的位置，正確的就一右手頁提請眼睛的客戶，並產生更多的銷售，為這一項目。 You’d do well to picture some of your best and high profit dishes.您要做好圖片您的一些最好的和高利潤的菜餚。 Use the small insert sleeves to advertise your daily specials or soup of the day.使用小插入袖筒宣傳您的每日特價或湯的一天。 The sleeve sets the item apart and also makes it seem, well, special.套筒套的項目，除了也使得它看來，那麼特別。

Choose fonts and colors to suit your restaurants’ style.選擇字體和顏色，以適合您的飲食風格。 Think of your menu as a picture book of your restaurant.認為您的菜單上作為一個圖畫書您的餐廳。 When you convey quality in your menu design, your customer perceives value and has a positive expectation even before the food arrives.當您轉達的質量在您的菜單設計，您的客戶感覺的價值和產生了積極的期望，即使在食品抵達。 Good copy in your food descriptions can make your customers salivate because it sounds so good.良好的副本在您的食物說明，可以讓您的客戶垂涎三尺，因為它聽起來那麼好。 Again, increased sales are yours.再次，銷售上升是你的。 Take a simple hamburger.採取一個簡單的漢堡包。 Read two descriptions:經過兩個特點：

Bacon Burger: served with lettuce, tomatoes and onion.培根漢堡：服務與萵苣，蕃茄和洋蔥。 Your choice of fries or coleslaw.您所選擇的薯條或涼拌捲心菜。

Our Famous Bacon Burger: Grilled and piled high with bacon, Spanish onions, cheddar, garden tomatoes and crisp lettuce.我國著名的培根漢堡：烤肉和堆高與培根，西班牙語洋蔥，乾酪，花園番茄和生菜脆。 Our own barbecue sauce dresses the bun, fit for a king.我們自己的燒烤醬衫裙的尿素氮，適合一景。 Choose fries or coleslaw.選擇薯條或涼拌捲心菜。

Of course, your food has to measure up, but you can see that copy matters.當然，您的食物來衡量，但你可以看到複製的事宜。

Order a “take one” downsized tri-fold duplicate of your new menu design.為了一個“一”縮小三倍，重複您的新菜單的設計。 Place near the register and entry.的地方，附近的選民登記冊及入境。 This is low cost advertising and keeps you in your customers mind after they’ve gone home.這是低成本的廣告讓您隨時掌握在您的顧客心目中後，他們已經回家。 There are design firms specializing in menu design.有設計公司，專門在菜單的設計。 When you’ve sketched out your new look, give one of these pros a call.當您勾畫出您的新面貌，讓其中的利弊，一個來電。 A thoughtfully designed menu pays. 1 ，巧妙地設計菜單自付。

The Carter family is one of the most important groups in the history of country and old time music.卡特家庭是其中一個最重要的群體，在歷史的國家和舊的音樂時間。 It is a popular belief that bluegrass traces back as far as Bill Monroe and farther, but it actually goes all of the way back to the music of the Carter Family, and before that goes all of the way back to Ireland.這是一個普遍認為，早熟禾追溯據條例草案夢露遠，但實際上所有的方式回到音樂卡特的家庭，和之前雲所有的方式回到愛爾蘭。 Many of the most important songs found the origin of their popularity in the renditions done by this famous country family, and so for anyone who likes country, bluegrass, or old time music, this is definitely the place to start.許多最重要的歌曲，發現原產地的受歡迎程度，在演繹所做的這個著名的國家，家庭，所以對任何人誰喜歡的國家，早熟禾，或舊的時間音樂，這是絕對的地方開始。

As a member of the Carter family tree, I am proud to be able to trace my lineage back to this awesome and talented family.作為一個成員，卡特的家譜，我很榮幸能追查我的天堂回到這個可怕和人才的家庭。 It does not really seem like it is right to take their accomplishments as my own, but still, since I have discovered that I am a member of this line, it is hard not to feel something for it.它並不真的好像是有權採取他們的成就，作為我自己，但仍，因為我發現我的成員，這條線，這是很難不覺得一些事情。 It just is really an incredible feeling to know that, while other people’s grandparents were working hard in whatever their chosen trade, mine were able to make a living and become enduring legends, off of their beautiful singing and playing.只是，實在是令人難以置信的感覺知道，而其他人的祖父母努力工作，無論在自己選擇的貿易，礦井能夠做出的生活，並成為不朽的傳說，關閉他們的美麗的歌唱和演奏。 There are not too many people who can really make that claim, and I am proud to be one of the proud few who can.有沒有人太多，誰真能作出這樣的索賠，以及我很自豪地之一，驕傲的數誰可以。 The Carter family are really an amazing part of American culture and in my daily life, I do my best to try to carry on their legacy in what little ways that I can.卡特的家庭實在是一個了不起的一部分，美國文化和美國在我的日常生活，我盡我所能，設法進行他們的遺產是什麼小的方式，我可以。 It is not always too much, but I have begun singing down at the local coffee shop, trying to make something of my own little melodies.它並非總是太多，但我已開始歌唱下來，在地方，咖啡館裡，努力使一些我自己的小旋律。 Doing what you can, as my mother always used to say, is the most important thing.做什麼，您可以，因為我媽媽常使用的，也就是說，是最重要的事。

Of course, if you have never listened to Carter family recordings, they may just sound a little bit strange to you.當然，如果你從來沒有聽過卡特家庭錄音，他們可能只是聲音有點怪你。 They are, after all, some pretty old music and so you should probably take your time to get to listen to them with older ears before passing judgment.他們，畢竟一些漂亮的舊音樂和因此您應該可能採取您的時間去聽取他們與老年人的耳朵前通過的判斷。 Times have changed and that can make it hard to really listen to old music with an open ear, but I think that it is always worth trying to.時移勢易，可以使難以真正聽取歲的音樂與一個開放的耳朵，但我認為這是永遠都值得嘗試。 You should think how much you could gain from it.你應該相信多少可以從中獲益。 It might enrich your life.它可能是豐富您的生活。